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Walla Walla Community College

Vision

An aligned and efficient enrollment strategy that moves students successfully toward their goals

Mission

To strategically guide Walla Walla Community College’s enrollment pipeline efforts and planning using research and data, and alignment with the college’s Strategic Enrollment Management (SEM) plan and College Strategic Plan.

Strategic Enrollment Leadership Council Charge

The Council (SELC) is charged with developing and aligning the enrollment strategies with the mission, values, and goals of the college.  The Council develops and maintains a dynamic Strategic Enrollment Management (SEM) Plan that utilizes best practices, market research, and institutional data to identify recruitment and retention strategies that adapt to changing environmental factors.  The SEM Plan complements the Strategic Plan and informs the facility and technology master plans.

Goals for 24-25

  • Restructure council to optimize processes and implementation of tactics
  • Enrollment Strategy Reviews and Feasibility Study Process development
  • Improve communication through institution related to SEM
  • Increase Connection and Belonging focus within SEM strategies and tactics

Council Chair

Lisa Chamberlin – Dean of Enrollment Strategies

Members

  • Graydon Stanley – VP of Student Services (Executive Sponsor)
  • Melissa Rodriguez– Director of Outreach
  • Christy Doyle – Dean of Access and Opportunity
  • Tessa Kimball – Asst. Dean of Enrollment Services
  • Lori Peterson – Director of Financial Reporting and Budget
  • Joshua Slepin – Director of Institutional Research and Effectiveness
  • Allen Sutton – Director of Connection and Belonging
  • Heather Markwalter – Student Services Coordinator – Clarkston Campus
  • Diana Herrmann – Director of Guided Pathways
  • Vince Ruzicka – Asst. Director of Student Activities
  • Vacant – Dean of Arts and Sciences
  • Vacant – Dean of Workforce

Agendas

SELC utilizes a 12 month standing agenda:

September Fall Conference updates, introductions, dashboard review, Fall Enrollment progress
October Update SEM plan dashboard.  Orientation Report
November Review tactical plans with SEM Committees for updates/progress.  Outreach Report.
December Review student onboarding processes, Winter enrollment progress
January Projection for FY Budgeting. Begin collecting academic program changes/initiatives which have enrollment impact.  Quarterly Efficiency Analysis
February Review Summer/Fall enrollment, success, and retention data, Review academic changes – set forecast/target number. Review tactic dashboard with SEM Committees
March Scheduling efficiencies – Report on progress toward annual/two year scheduling, overall processes, and what’s in development
April Review Winter enrollment, success, and retention data, Quarterly Efficiency Analysis.  Review tactic dashboard with SEM Committees
May CRM/Marketing Report.
June Reports on enrollment impacts of Athletics, Running Start, BAS, and Warrior Pledge
July Reflect on previous year, KEI’s, and big data dive (goals, successes, and pinch points) – Review and revise SEM Goals and Strategies (if needed) based on data and reviews and Strategic plan.
August Review Mission/Vision/Goals for upcoming year. Review Enrollment Strategy Reviews & Feasibility Study Processes. Spring Enrollment, Success, and Retention data.