Strategic Enrollment Leadership Council
Vision
An aligned and efficient enrollment strategy that moves students successfully toward their goals
Mission
To strategically guide Walla Walla Community College’s enrollment pipeline efforts and planning using research and data, and alignment with the college’s Strategic Enrollment Management (SEM) plan and College Strategic Plan.
Strategic Enrollment Leadership Council Charge
The Strategic Enrollment Leadership Coucil develops and implements a dynamic enrollment plan grounded in best practices, market research, and institutional data. Our charge is to identify and execute recruitment and retention strategies that adapt to changing conditions.
Goals for 25-26
Write and get approval for SEM Plan 2030 and begin implementation in Summer 2026.
Strategic Enrollment Leadership Council
Council Chair
Lisa Chamberlin
Council Administrative Support
Itzel Davison
Council Executive Sponsor
Nick Velluzzi
Instructional Deans
- Christy Doyle – Dean of Arts, Sciences, Transitional Studies and High School Programs
- Jennifer Clayton – Dean of Allied Health and Nursing
- Lindsey Williams – Dean of Workforce, Transfer and Trades
Outreach / Marketing / Alumni
- Melissa Rodriguez – Director of Outreach
- Rebecca Thorpe – Director of Marketing and Communications
- Jenn Lopez – Foundation Alumni Relations and Donor Engagement
Student Services / Student Life / Student Belonging
- Tessa Kimball – Assistant Dean of Enrollment Services
- Allen Sutton – Director of Connection and Belonging
- Heather Markwalter – Student Services Coordinator, Clarkston Campus
- Vince Ruzicka – Director of Student Activities
- Colleen Vandenboom – Vice President of Student Services
Budget and Institutional Effectiveness
- Lori Peterson – Director of Budget and Fiscal Services
- Joshua Slepin – Director of Institutional Research and Effectiveness
- Alternate: Sammie Petitt – Business Intelligence Analyst
SELC utilizes a 12 month standing agenda:
| September | Fall Conference updates, introductions, dashboard review, Fall Enrollment progress |
| October | Update SEM plan dashboard. Orientation Report |
| November | Review tactical plans with SEM Committees for updates/progress. Outreach Report. |
| December | Review student onboarding processes, Winter enrollment progress |
| January | Projection for FY Budgeting. Begin collecting academic program changes/initiatives which have enrollment impact. Quarterly Efficiency Analysis |
| February | Review Summer/Fall enrollment, success, and retention data, Review academic changes – set forecast/target number. Review tactic dashboard with SEM Committees |
| March | Scheduling efficiencies – Report on progress toward annual/two year scheduling, overall processes, and what’s in development |
| April | Review Winter enrollment, success, and retention data, Quarterly Efficiency Analysis. Review tactic dashboard with SEM Committees |
| May | CRM/Marketing Report. |
| June | Reports on enrollment impacts of Athletics, Running Start, BAS, and Warrior Pledge |
| July | Reflect on previous year, KEI’s, and big data dive (goals, successes, and pinch points) – Review and revise SEM Goals and Strategies (if needed) based on data and reviews and Strategic plan. |
| August | Review Mission/Vision/Goals for upcoming year. Review Spring Enrollment, Success, and Retention data. |
- Next Edition Coming Soon!
- SEM Quarterly Winter 24 (Newsletter 2)
- SEM Quarterly Fall 23 (Newsletter 1)