Master Course Outline
EV 140
Writing for the Winery


Credits: 2
Clock Hours per Quarter: 20

Lecture Hours:20


Description
Entails exchanges of ideas about what exists, what could exist and what could be done better in written materials for winery marketing publications. Sessions will include a mix of writing assignments, follow-up critiques, guest speakers with professional wine writing experience and a field trip to a winery. ENGL& 101 recommended

Intended Learning Outcomes
  • Identify good business writing in a variety of forms and formats.
  • Employ elements of form, style, voice, and tone to business writing.
  • Compose writing that appeals to the eye as well as the ear.
  • Apply basic editing techniques to business writing.
  • Choose the appropriate style and tone for a variety of written forms and occasions.

  • Course Topics
  • Elements of narrative storytelling
  • How to write media releases
  • Writing for and editing newsletters
  • Many languages of tasting notes
  • Composing back labels
  • Websites and wine writing
  • Writing the winery's story

  • Syllabi Listing See ALL Quarters
    Course
    Year Quarter
    Item
    Instructor  
    EV 140
    Winter 2017
    0587
    Marilyn Hawkins


    Two Year Projected Schedule

    Year One* Year Two**
    Fall
    Winter
    Spring
    Summer
    Mini 
    Fall
    Winter
    Spring
    Summer
    Mini
     
     
    X
     
     
     
     
    X
     
     

    *If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
    **
    If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.