Vision: An aligned and efficient enrollment strategy that moves students successfully toward their goals

Mission: To strategically guide Walla Walla Community College’s enrollment pipeline efforts and planning using research and data, and alignment with the college’s Strategic Enrollment Management (SEM) plan and the Academic Master Plan.

Strategic Enrollment Leadership Council Charge: The Council (SELC) is charged with developing and aligning the enrollment strategies with the mission, values, and goals of the college.  The Council develops and maintains a dynamic Strategic Enrollment Management (SEM) Plan that utilizes best practices, market research, and institutional data to identify recruitment and retention strategies that adapt to changing environmental factors.  The SEM Plan complements the Academic Master Plan and informs the facility and technology master plans.

The SEL Council consists of representatives from Instruction, Institutional Effectiveness, Student Services, Finance, Marketing/Communications, and institutional systems. Members of the Council facilitate additional committees and work teams that inform and execute the work of the Council, including the Outreach, Onboarding, and Retention Committees.

Council Goals 2022-23:

  • Establish SELC structure, committees, task forces, and workflows – Fall Quarter
  • Create, monitor, and report on progress of WWCC’s SEM plan – due Winter/early Spring 2023
  • Establish one- and three-year measurable enrollment targets to inform budget assumptions – due Winter/early Spring 2023
SEM Structure

Strategic Enrollment Leadership Council Membership

Lisa Chamberlin – Dean of Enrollment Strategies – Chair

  • Graydon Stanley – VP of Student Services
  • Nick Velluzzi – VP of Enrollment Services and Inst. Effectiveness
  • Karl Easttorp – Director of Marketing and Communications
  • Christy Doyle – Dean of Access and Opportunity
  • Tessa Kimball – Asst. Dean of Enrollment Services
  • Lori Peterson – Director of Financial Reporting and Budget