Sunday - June 15, 2008
Location: Center for Enology & Viticulture,
Walla Walla Community College
7:00 PM-9:00 PM
Welcome Reception and Industry Tradeshow
(for speakers and summit attendees)
Monday - June 16, 2008
Location: Health Sciences & Performing Arts Theater,
Walla Walla Community College
8:00am-8:30am
Registration ~ Coffee and light breakfast
8:30-9:00am
Welcome Opening
Valerie Fayette, Director, Center for Enology and Viticulture
9:00am-9:30am
Keynote Address: Finding New Markets for Your Wines
Robin Pollard, Executive Director, Washington Wine Commission
9:30am-10:30am
New Ways to Rethink Your Direct Sales
Mitch Schwartz, Vice President Sales, Inertia Beverage Group
10:30am-10:45am
BREAK
10:45am-Noon
New Ways to Connect With Your Customers via Online Marketing
Lloyd Benedict, Founder & CEO, AmericanWinery.com
12:00pm-1:00pm
Lunch Buffet / Industry Networking
Location: Walla Walla Community College Main Campus
1:00pm -2:00pm
Tasting Room Strategies - How to Manage Through the Busy Season
Joan Fennell, Guest Services, Chateau Ste Michelle
2:00pm -3:00pm
Differentiate Yourself from the Pack - Event Strategies that Net Results
Dick Stephens, President, Varsity Communications
3:00pm-3:15pm
BREAK
3:15pm – 4:45pm
How to Maximize Your Selling Potential with Wine Club Members
Panel Discussion
Trey Busch, Winemaker, Sleight of Hand Cellars
Justin Wylie, Winemaker, Va Piano Vineyards
Meg Hursh, Direct Sales Manager, Willamette Valley Vineyards
5:00pm-6:00pm
Comparative Tasting/Networking & Tradeshow
Location: Center for Enology & Viticulture
Tuesday - June 17, 2008
Location: Health Sciences & Performing Arts Theater,
Walla Walla Community College
8:00am - 8:30am
Coffee and light breakfast
8:30am-9:30am
Marketing Sustainability in Retail - Understanding Consumer Market Trends
Laurie Demeritt, President and COO, The Hartman Group
9:30 am-10:30am
Partnering With Retail to Extend Your Brand
Panel Discussion
Moderator - Paul Gregutt, Wine Writer and Author
Doug Charles, President, Compass Wines
Dan McCarthy, Proprietor, McCarthy & Schiering
Erez Klein, Wine Buyer Pacific NW Region, Whole Foods Market
10:30am-10:45am
Break
10:45 am-12:00 Noon
Winemaker Dinners - How to Create a Unique Experience for Your Customers
Panel Discussion
Dan Thiessen, Chef-Owner, 0/8 Seafood Grill
Daymon Bruck, Owner, Luscious by Nature
Michele Boyer, Marketing and Public Relations Manager, Domaine Serene
Erica Landon, Sommelier / General Manager, Ten 01
12:00pm-1:00pm
Lunch Buffet/Industry Networking
Main Campus
1:00pm -2:15 pm
Get Your Wines on "The List" - Working With Restaurant Wine Buyers
Moderator - Michael Anderson, Beverage Director, 0/8 Seafood Grill
Ray Goff, Partner, Winemaker, Pepper Bridge Winery
Tony Rynders, Winemaker and Consultant, Tony Rynders Consulting
Rob Newsom, Winemaker, Boudreaux Cellars
2:15pm-3:45pm
Distributors, Agents and the Likes...Understanding the World of Distribution
Panel Discussion
Moderator - Myles Anderson, Winemaker/Owner, Walla Walla Vintners
Rod Wharton, Vice President, Vehrs Inc.
Todd Morgan, Wine Broker
Mitch Schwartz, VP, Sales, Inertia Beverage Group
Michael Bathurst, Vin de Garde Wines
3:45pm-4:00pm
BREAK
4:00pm - 5:00pm
What's NEWS To the Media
Paul Gregutt, Wine Writer and Author
5:00pm
Event Wrap-Up/Q&A
Valerie Fayette, Director, Center for Enology and Viticulture
|
