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Master
Course Outline
Consumer Direct Wine Sales and Marketing
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| Course
Number: EV 142 |
| Credits: 3 |
Hours per Quarter: 30
Lecture Hours:30
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Description
Introduces the student to the goals of wine marketing, examines the difference between sales and marketing, and provides an in-depth look at the wine market. |
Intended
Skills and Attitude Outcomes |
A. Develop understanding of the principles of wine marketing.
1. Elements of a marketing plan.
2. The establishment of a winery identity.
3. Product-driven versus market-driven.
4. The three tier system of marketing.
5. Packaging.
6. Understanding the global wine market.
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Syllabi
Listing
| Course |
Year
Quarter |
Item |
Instructor |
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| EV 142 |
Spring 2013 |
0581 |
Heather Rennie |
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Two Year Projected Schedule
| Year
One* |
Year
Two** |
Fall |
Winter |
Spring |
Summer |
Mini |
Fall |
Winter |
Spring |
Summer |
Mini |
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X
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X
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*Year one is all odd years
(2003-2004)
**Year two is all even years (2004-2005)
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