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Master Course Outline
Direct to Consumer Wine Marketing

Course Number: EV 142
Credits: 3
Hours per Quarter: 30

Lecture Hours:30


Description
Provides a general overview of wine marketing strategies and tactics for marketers selling wine directly to consumers, as well as an exploration of challenges and opportunities for reaching sales goals for winery direct business. Emphasis on the tasting room experience, wine club management, event marketing, e-commerce activity, and social media.

Intended Skills and Attitude Outcomes
A. Develop understanding of the principles of wine marketing.
1. Elements of a marketing plan.
2. The establishment of a winery identity.
3. Product-driven versus market-driven.
4. The three tier system of marketing.
5. Packaging.
6. Understanding the global wine market.


Syllabi Listing
Course
Year Quarter
Item
Instructor  
EV 142
Spring 2014
0581
Michele Rennie
EV 142
Spring 2013
0581
Heather Rennie


Two Year Projected Schedule

Year One* Year Two**
Fall
Winter
Spring
Summer
Mini 
Fall
Winter
Spring
Summer
Mini
 
 
X
 
 
 
 
X
 
 

*Year one is all odd years (2003-2004)
**Year two is all even years (2004-2005)