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Master Course Outline
Introduction to Wine Marketing

Course Number: EV 141
Credits: 3
Hours per Quarter: 30

Lecture Hours:30


Description
Introduces the student to the challenges of marketing wine in today's competitive arena and examines all the elements of successfully marketing a wine, from branding, labeling, packaging, pricing and promoting a wine with the goal of selling through the various wholesale, trade and direct channels.

Intended Skills and Attitude Outcomes
A. Develop understanding of the basic principles of wine marketing.
1. Sales from walk-in customers.
2. On-line selling.
3. Special events, on and off premise.
4. Maximizing opportunities with wine shops and restaurants.
5. Dealing with the press.


Syllabi Listing
Course
Year Quarter
Item
Instructor  
EV 141
Winter 2014
0340
Michele Rennie
EV 141
Winter 2010
0340
Valerie Fayette


Two Year Projected Schedule

Year One* Year Two**
Fall
Winter
Spring
Summer
Mini 
Fall
Winter
Spring
Summer
Mini
X
 
 
 
 
X
 
 
 
 

*Year one is all odd years (2003-2004)
**Year two is all even years (2004-2005)