Master Course Outline Advertising Course Number: BUS 215 Credits: 5 Hours per Quarter: 50 Lecture Hours:50 Description Explores the elements of campaign planning and execution, the use of strategic research, setting objectives, targeting marketing and developing media ads. Course is organized around the framework that advertising is an integral part of communication and marketing. Online advertising will also be discussed. Formerly BA 215. Intended Skills and Attitude Outcomes Syllabi Listing Course Year Quarter Item Instructor   BUS 215 Winter 2013 6997 Linda Lane View Syllabus BUS 215 Winter 2013 5730 Linda Lane View Syllabus BUS 215 Winter 2012 6997 Linda Lane View Syllabus BUS 215 Winter 2011 6382 Linda Lane View Syllabus BUS 215 Winter 2011 0306 Bridget Bergiel View Syllabus Two Year Projected Schedule Year One* Year Two** Fall Winter Spring Summer Mini  Fall Winter Spring Summer Mini   X         X       *Year one is all odd years (2003-2004) **Year two is all even years (2004-2005)