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Master Course Outline
Agricultural Marketing

Course Number: AGRI 221
Credits: 5
Hours per Quarter: 50

Lecture Hours:50


Description
Overview of the marketing system for agricultural commodities. Topics include the effect of public policy, the role of commodity futures in the marketing system, price and price analysis, and marketing strategies. Recommended: One quarter economics.

Intended Skills and Attitude Outcomes
A. Knowledge of the marketing organization for food and the role of middlemen.
B. Knowledge of the marketing problem based upon the structure of the agricultural industry and the characteristics of the food product.
C. Knowledge of the changing patterns in food demand and consumption.
D. Knowledge of basic economic principles applicable to business marketing.
E. Knowledge of and ability to compare price cycles, price trends, and business cycles.
F. Knowledge of the marketing margin, marketing bill, and the farm-retail price spread.
G. Knowledge of the role of advertising in market development.
H. Knowledge of the different transportation modes used for agricultural products and the ability to describe and compare.
I. Knowledge of the function of the commodity futures market and its role in risk reduction.


Syllabi Listing
Course
Year Quarter
Item
Instructor  
AGRI 221
Winter 2014
0104
Debora Frazier
AGRI 221
Fall 2013
0103
Debora Frazier
AGRI 221
Winter 2013
0103
Debora Frazier
AGRI 221
Winter 2012
0011
Debora Frazier
AGRI 221
Winter 2011
0011
Debora Frazier
AGRI 221
Winter 2010
0011
Debora Frazier
AGRI 221
Winter 2009
0011
Debora Frazier
AGRI 221
Winter 2008
0011
Debora Frazier
AGRI 221
Winter 2007
0011
Debora Frazier
AGRI 221
Winter 2006
0011
Debora Frazier
AGRI 221
Winter 2005
0011
Debora Frazier
AGRI 221
Winter 2004
0011
Debora Frazier
AGRI 221
Winter 2003
0011
Debora Frazier



Two Year Projected Schedule

Year One* Year Two**
Fall
Winter
Spring
Summer
Mini 
Fall
Winter
Spring
Summer
Mini
 
X
 
 
 
 
X
 
 
 

*Year one is all odd years (2003-2004)
**Year two is all even years (2004-2005)