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Master
Course Outline
EV 142
Consumer Direct Wine Sales and Marketing
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| Credits: 3 |
Clock Hours per Quarter: 30
AA Discipline:
Lecture Hours:30
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Description
Introduces the student to the goals of wine marketing, examines the difference between sales and marketing, and provides an in-depth look at the wine market. |
Intended Learning Outcomes
Principles of wine marketing.
Elements of a marketing plan.
Establishment of a winery identity.
Product-driven versus market-driven.
The three tier system of marketing.
Packaging.
Understanding the global wine market.
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Course Topics
Elements of a marketing plan
The establishment of a winery's identity
Product-driven versus market-driven
The three-tier system of marketing
Packaging
Understanding the global wine market
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Syllabi
Listing
See ALL Quarters
| Course |
Year
Quarter
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Item
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Instructor |
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| EV 142 |
Spring 2013 |
0581 |
Heather Rennie |
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Two Year Projected Schedule
| Year
One* |
Year
Two** |
Fall |
Winter |
Spring |
Summer |
Mini |
Fall |
Winter |
Spring |
Summer |
Mini |
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X
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X
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*If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
**If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.
printable version
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