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Master Course Outline
EV 142
Direct to Consumer Wine Marketing


Credits: 3
Clock Hours per Quarter: 30

AA Discipline:

Lecture Hours:30


Description
Provides a general overview of wine marketing strategies and tactics for marketers selling wine directly to consumers, as well as an exploration of challenges and opportunities for reaching sales goals for winery direct business. Emphasis on the tasting room experience, wine club management, event marketing, e-commerce activity, and social media.

Intended Learning Outcomes
  • Differentiate among the various DTC channels and their impact on a wine business.
  • Identify multiple "touch points" in the Direct to Consumer (DTC) channel and evaluate the effectiveness of the channel based on winery size and resources.
  • Illustrate the skills and resources necessary to engage and retain customers in each DTC channel.
  • Compare and contrast how to manage customers effectively, creating meaningful relationships that contribute to the financial stability of the winery.

  • Course Topics
  • DTC.
  • Tasting room.
  • Wine clubs.
  • Events-On the road and at the Winery.
  • Email marketing.
  • Wine laws.
  • Wine tourism.
  • Social media, blogs.

  • Syllabi Listing See ALL Quarters
    Course
    Year Quarter
    Item
    Instructor  
    EV 142
    Spring 2014
    0581
    Michele Rennie
    EV 142
    Spring 2013
    0581
    Heather Rennie


    Two Year Projected Schedule

    Year One* Year Two**
    Fall
    Winter
    Spring
    Summer
    Mini 
    Fall
    Winter
    Spring
    Summer
    Mini
     
    X
     
     
     
     
    X
     
     
     

    *If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
    **
    If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.