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Master
Course Outline
EV 141
Introduction to Wine Marketing
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| Credits: 3 |
Clock Hours per Quarter: 30
AA Discipline:
Lecture Hours:30
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Description
Introduces the student to the challenges of marketing wine in today's competitive arena and examines all the elements of successfully marketing a wine, from branding, labeling, packaging, pricing and promoting a wine with the goal of selling through the various wholesale, trade and direct channels. |
Intended Learning Outcomes
Basic principles of wine marketing.
Sales from walk-in customers.
On-line selling.
Special events, on and off premise.
Maximizing opportunities with wine shops and restaurants.
Dealing with the press.
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Course Topics
Sales from walk-in customers
On-line selling
Special events, on and off premise
Maximizing opportunities with wine shops and restaurants
Dealing with the press
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Syllabi
Listing
See ALL Quarters
| Course |
Year
Quarter
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Item
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Instructor |
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| EV 141 |
Winter 2010 |
0340 |
Valerie Fayette |
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Two Year Projected Schedule
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One* |
Year
Two** |
Fall |
Winter |
Spring |
Summer |
Mini |
Fall |
Winter |
Spring |
Summer |
Mini |
X
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X
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*If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
**If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.
printable version
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