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Master Course Outline
EV 141
Introduction to Wine Marketing


Credits: 3
Clock Hours per Quarter: 30

AA Discipline:

Lecture Hours:30


Description
Introduces the student to the challenges of marketing wine in today's competitive arena and examines all the elements of successfully marketing a wine, from branding, labeling, packaging, pricing and promoting a wine with the goal of selling through the various wholesale, trade and direct channels.

Intended Learning Outcomes
  • Describe the principles of wine marketing.
  • Explain the elements of a marketing plan.
  • Explain the process of establishing a winery identity.
  • Differentiate between a product-driven versus market-driven marketing plan.
  • Describe knowledge of the three tier system of marketing.
  • Diagram the various types of wine packaging.

  • Course Topics
  • Elements of a marketing plan.
  • The establishment of a winery's identity.
  • Product-driven versus market-driven.
  • Three-tier system of marketing.
  • Packaging.

  • Syllabi Listing See ALL Quarters
    Course
    Year Quarter
    Item
    Instructor  
    EV 141
    Winter 2014
    0340
    Michele Rennie
    EV 141
    Winter 2010
    0340
    Valerie Fayette


    Two Year Projected Schedule

    Year One* Year Two**
    Fall
    Winter
    Spring
    Summer
    Mini 
    Fall
    Winter
    Spring
    Summer
    Mini
    X
     
     
     
     
    X
     
     
     
     

    *If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
    **
    If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.