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Master Course Outline
EV 140
Writing for the Winery


Credits: 2
Clock Hours per Quarter: 20

AA Discipline:

Lecture Hours:20


Description
Entails exchanges of ideas about what exists, what could exist and what could be done better in written materials for winery marketing publications. Sessions will include a mix of writing assignments, follow-up critiques, guest speakers with professional wine writing experience and a field trip to a winery. ENGL& 101 recommended

Intended Learning Outcomes
  • Demonstrate ability to complete professional quality writing for back labels, tasting notes, newsletters, press releases, online updates, event announcements, targeted marketing materials
  • Articulate a winery‚Äôs story for print and online publication.

  • Course Topics
  • Elements of narrative storytelling
  • How to write media releases
  • Writing for and editing newsletters
  • Many languages of tasting notes
  • Composing back labels
  • Websites and wine writing
  • Writing the winery's story

  • Syllabi Listing See ALL Quarters
    There are no syllabi listed at this time
    Course
    Year Quarter
    Item
    Instructor  


    Two Year Projected Schedule

    Year One* Year Two**
    Fall
    Winter
    Spring
    Summer
    Mini 
    Fall
    Winter
    Spring
    Summer
    Mini
     
     
     
    X
     
     
     
     
    X
     

    *If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
    **
    If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.