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Master Course Outline
EST 270
Principles of Business Management

Credits: 5
Clock Hours per Quarter: 50

AA Discipline:

Lecture Hours:50


Description
 Introduction to various fundamentals of Business including the history of business, typical business forms, accounting, management styles, and customer service skills.

Intended Learning Outcomes
  • Demonstrate a systems perspective in analyzing business events and transactions.
  • Describe the functions of management.
  • Describe new employer-employee relationships in the workplace.
  • List the skills you need to be an effective manager.
  • Identify the keys to gaining advantage over competitors.
  • Identify the basic business activities involving management.
  • Discuss the significance of the terms: asset, liabilities, capital, revenue, and expense.
  • Explain the posting process.
  • Describe revenue and expense recognition in relation to an accounting period.
  • Explain the importance of customer service.
  • Develop strategies for promoting a service culture.
  • Develop the ability to recognize and handle volatile situations.
  • Develop the ability to recognize the main type of customer you are likely to encounter.
    		•

    Course Topics
  • Understand how economics affect business.
  • Demanding ethical and socially responsible behavior.
  • How to form a business.
  • Entrepreneurship and starting a small business.
  • Management and leadership.
  • Motivating employees.
  • Human Resource Management: Finding and keeping the best employees.
  • Developing and pricing goods and services.
  • Using effective promotions.
  • Understanding accounting and financial information.
  • Financial management.
  • What is customer service.
  • Contributing to a service culture.
  • Positive verbal communication.
  • Nonverbal communication in customer service.
  • Listening to the customer.
  • Customer service and behavior.
  • Handling difficult customer encounters.
    		•

    Syllabi Listing See ALL Quarters
    Course
    Year Quarter
    Item
    		Instructor  
    EST 270
    Winter 2013
    0962
    		 James Bradshaw
    EST 270
    Winter 2012
    0962
    		 James Bradshaw


    Two Year Projected Schedule
    Year One* Year Two**
    Fall
    Winter
    Spring
    Summer
    Mini 
    Fall
    Winter
    Spring
    Summer
    Mini
     
    X
     
     
     
     
    X
     
     
     

    *If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
    **    If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.

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