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Master Course Outline
EST 270
Principles of Business Management


Credits: 5
Clock Hours per Quarter: 50

AA Discipline:

Lecture Hours:50


Description
Introduction to various fundamentals of Business including the history of business, typical business forms, accounting, management styles, and customer service skills.

Intended Learning Outcomes
  • Demonstrate a systems perspective in analyzing business events and transactions.
  • Describe the functions of management.
  • Describe new employer-employee relationships in the workplace.
  • List the skills you need to be an effective manager.
  • Identify the keys to gaining advantage over competitors.
  • Identify the basic business activities involving management.
  • Discuss the significance of the terms: asset, liabilities, capital, revenue, and expense.
  • Explain the posting process.
  • Describe revenue and expense recognition in relation to an accounting period.
  • Explain the importance of customer service.
  • Develop strategies for promoting a service culture.
  • Develop the ability to recognize and handle volatile situations.
  • Develop the ability to recognize the main type of customer you are likely to encounter.

  • Course Topics
  • Understand how economics affect business.
  • Demanding ethical and socially responsible behavior.
  • How to form a business.
  • Entrepreneurship and starting a small business.
  • Management and leadership.
  • Motivating employees.
  • Human Resource Management: Finding and keeping the best employees.
  • Developing and pricing goods and services.
  • Using effective promotions.
  • Understanding accounting and financial information.
  • Financial management.
  • What is customer service.
  • Contributing to a service culture.
  • Positive verbal communication.
  • Nonverbal communication in customer service.
  • Listening to the customer.
  • Customer service and behavior.
  • Handling difficult customer encounters.

  • Syllabi Listing See ALL Quarters
    Course
    Year Quarter
    Item
    Instructor  
    EST 270
    Winter 2014
    0962
    James Bradshaw
    EST 270
    Winter 2013
    0962
    James Bradshaw
    EST 270
    Winter 2012
    0962
    James Bradshaw


    Two Year Projected Schedule

    Year One* Year Two**
    Fall
    Winter
    Spring
    Summer
    Mini 
    Fall
    Winter
    Spring
    Summer
    Mini
     
    X
     
     
     
     
    X
     
     
     

    *If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
    **
    If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.