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Master Course Outline
BUS 287
Retailing


Credits: 5
Clock Hours per Quarter: 50

AA Discipline:

Lecture Hours:50


Description
Focuses on the study of retail consumers and why, what, and when they buy. Topics include site location, merchandising mix, display, advertising, profit margin analysis, the merchandise plan (Open to Buy), markups/downs, stock turnover analysis, Reilly's Law and Huff's Law. Formerly BA 287.

Intended Learning Outcomes
  • Identify types of retailers.
  • Discuss the factors for analyzing markets.
  • Discuss the factors for analyzing consumer buying patterns.
  • Discuss the steps a retailer goes through in developing their strategy.
  • Explain the pricing strategy considerations.
  • Explain the merchandising considerations.
  • Develop a store layout based on established principles.

  • Course Topics
  • Types of Retailers
  • Customer Buying Behavior
  • Retail Market Strategy
  • Retail Locations
  • Site Selection
  • Planning Merchandise Assortments
  • Buying Merchandise
  • Pricing
  • Store Layout
  • Customer Service

  • Syllabi Listing See ALL Quarters
    Course
    Year Quarter
    Item
    Instructor  
    BUS 287
    Winter 2014
    6998
    Linda Lane
    BUS 287
    Winter 2014
    0305
    Anne Nelson
    BUS 287
    Winter 2013
    6998
    Linda Lane
    BUS 287
    Winter 2013
    0305
    Michael Hays
    BUS 287
    Winter 2012
    6998
    Linda Lane


    Two Year Projected Schedule

    Year One* Year Two**
    Fall
    Winter
    Spring
    Summer
    Mini 
    Fall
    Winter
    Spring
    Summer
    Mini
     
    X
     
     
     
     
    X
     
     
     

    *If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
    **
    If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.