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Master
Course Outline
BUS 287
Retailing
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| Credits: 5 |
Clock Hours per Quarter: 50
AA Discipline:
Lecture Hours:50
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Description
Focuses on the study of retail consumers and why, what, and when they buy. Topics include site location, merchandising mix, display, advertising, profit margin analysis, the merchandise plan (Open to Buy), markups/downs, stock turnover analysis, Reilly's Law and Huff's Law. Formerly BA 287. |
Intended Learning Outcomes
Identify types of retailers.
Discuss the factors for analyzing markets.
Discuss the factors for analyzing consumer buying patterns.
Discuss the steps a retailer goes through in developing their strategy.
Explain the pricing strategy considerations.
Explain the merchandising considerations.
Develop a store layout based on established principles.
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Course Topics
Types of Retailers
Customer Buying Behavior
Retail Market Strategy
Retail Locations
Site Selection
Planning Merchandise Assortments
Buying Merchandise
Pricing
Store Layout
Customer Service
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Syllabi
Listing
See ALL Quarters
| Course |
Year
Quarter
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Item
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Instructor |
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| BUS 287 |
Winter 2013 |
6998 |
Linda Lane |
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| BUS 287 |
Winter 2013 |
0305 |
Michael Hays |
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| BUS 287 |
Winter 2012 |
6998 |
Linda Lane |
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| BUS 287 |
Winter 2012 |
0305 |
Michael Hays |
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| BUS 287 |
Winter 2011 |
6383 |
Linda Lane |
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Two Year Projected Schedule
| Year
One* |
Year
Two** |
Fall |
Winter |
Spring |
Summer |
Mini |
Fall |
Winter |
Spring |
Summer |
Mini |
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X
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X
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*If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
**If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.
printable version
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