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Master
Course Outline
BUS 215
Advertising
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| Credits: 5 |
Clock Hours per Quarter: 50
AA Discipline:
Lecture Hours:50
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Description
Explores the elements of campaign planning and execution, the use of strategic research, setting objectives, targeting marketing and developing media ads. Course is organized around the framework that advertising is an integral part of communication and marketing. Online advertising will also be discussed. Formerly BA 215. |
Intended Learning Outcomes
Describe how marketing and advertising plans are related.
Explain the difference between objectives and strategies in marketing and advertising.
Explain how advertising budgets are determined.
Explain the advantages and disadvantages of each media.
Develop a Advertising Campaign.
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Course Topics
Regulator Aspects of Advertising
Crafting Marketing and advertising Strategies
Advertising Planning
Planning Media Strategy
Creating Advertisement and Commercials
Using Advertising Media
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Syllabi
Listing
See ALL Quarters
| Course |
Year
Quarter
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Item
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Instructor |
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| BUS 215 |
Winter 2013 |
6997 |
Linda Lane |
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| BUS 215 |
Winter 2013 |
5730 |
Linda Lane |
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| BUS 215 |
Winter 2012 |
6997 |
Linda Lane |
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| BUS 215 |
Winter 2011 |
6382 |
Linda Lane |
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| BUS 215 |
Winter 2011 |
0306 |
Bridget Bergiel |
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Two Year Projected Schedule
| Year
One* |
Year
Two** |
Fall |
Winter |
Spring |
Summer |
Mini |
Fall |
Winter |
Spring |
Summer |
Mini |
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X
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X
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*If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
**If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.
printable version
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