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Master Course Outline
BUS 215
Advertising


Credits: 5
Clock Hours per Quarter: 50

AA Discipline:

Lecture Hours:50


Description
Explores the elements of campaign planning and execution, the use of strategic research, setting objectives, targeting marketing and developing media ads. Course is organized around the framework that advertising is an integral part of communication and marketing. Online advertising will also be discussed. Formerly BA 215.

Intended Learning Outcomes
  • Describe how marketing and advertising plans are related.
  • Explain the difference between objectives and strategies in marketing and advertising.
  • Explain how advertising budgets are determined.
  • Explain the advantages and disadvantages of each media.
  • Develop a Advertising Campaign.

  • Course Topics
  • Regulator Aspects of Advertising
  • Crafting Marketing and advertising Strategies
  • Advertising Planning
  • Planning Media Strategy
  • Creating Advertisement and Commercials
  • Using Advertising Media

  • Syllabi Listing See ALL Quarters
    Course
    Year Quarter
    Item
    Instructor  
    BUS 215
    Winter 2014
    6997
    Linda Lane
    BUS 215
    Winter 2014
    0303
    Anne Nelson
    BUS 215
    Winter 2013
    6997
    Linda Lane
    BUS 215
    Winter 2013
    5730
    Linda Lane
    BUS 215
    Winter 2012
    6997
    Linda Lane


    Two Year Projected Schedule

    Year One* Year Two**
    Fall
    Winter
    Spring
    Summer
    Mini 
    Fall
    Winter
    Spring
    Summer
    Mini
     
    X
     
     
     
     
    X
     
     
     

    *If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
    **
    If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.