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Master Course Outline
BUS 212
Marketing for Entrepreneurs


Credits: 5
Clock Hours per Quarter: 50

AA Discipline:

Lecture Hours:50


Description
The relevance of marketing in the modern economy, topics include functions of marketing, customer understanding, TQM, opportunity analysis, and the marketing mix. Taught in context of a Business Plan and Entrepreneurial project. Prerequisite: Instructor permission.

Intended Learning Outcomes
  • Describe four marketing management philosophies.
  • Describe the marketing process.
  • Explain the steps in conducting a marketing research project.
  • Discuss global issues in branding and packaging.
  • Describe new technology and emerging trends in logistics.

  • Course Topics
  • Marketing's value to consumers
  • Firms and society
  • Marketing Strategy planning
  • Focusing Marketing Strategy with Segmentation and Positioning
  • Demographic dimensions of global consumer markets
  • Behavioral dimensions of the consumer market
  • Improving decisions with marketing information
  • Distribution customer service and logistics
  • Pricing objectives and policies
  • Price setting in the business world

  • Syllabi Listing See ALL Quarters
    Course
    Year Quarter
    Item
    Instructor  
    BUS 212
    Spring 2014
    6046
    Jennifer DeJean


    Two Year Projected Schedule

    Year One* Year Two**
    Fall
    Winter
    Spring
    Summer
    Mini 
    Fall
    Winter
    Spring
    Summer
    Mini
     
     
    X
    X
     
    X
     
    X
    X
     

    *If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
    **
    If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.