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Master Course Outline
BUS 210
Principles of Marketing


Credits: 5
Clock Hours per Quarter: 50

AA Discipline:

Lecture Hours:50


Description
Examine the business activities of marketing; product, place, price, and promotion. Understand the role of marketing in the economy and the process used to make effective business decisions. Emphasis on global business, including eCommerce as it relates to marketing strategy. Formerly BA 210.

Intended Learning Outcomes
  • Define marketing terms, concepts, models, and processes.
  • Synthesize information to explain the concept of the marketing mix; product, place, price, and promotion.
  • Compare and contrast tactics used by marketing firms to exploit the marketing mix.
  • Research and analyze consumer behavior as it relates to marketing.
  • Recognize cultural differences in marketing planning for a global society.
  • Develop a basic marketing plan that demonstrates knowledge of material covered in class.

  • Course Topics
  • Marketing's value to consumers
  • Firms and society
  • Marketing Strategy planning
  • Focusing Marketing Strategy with Segmentation and Positioning
  • Demographic dimensions of global consumer markets
  • Behavioral dimensions of the consumer market
  • Improving decisions with marketing information
  • Distribution customer service and logistics
  • Pricing objectives and policies
  • Price setting in the business world

  • Syllabi Listing See ALL Quarters
    Course
    Year Quarter
    Item
    Instructor  
    BUS 210
    Fall 2014
    6049
    Linda Lane
    BUS 210
    Fall 2013
    6049
    Linda Lane
    BUS 210
    Fall 2012
    6049
    Linda Lane
    BUS 210
    Fall 2011
    6049
    Linda Lane
    BUS 210
    Fall 2011
    0296
    Tatiana Moriarty


    Two Year Projected Schedule

    Year One* Year Two**
    Fall
    Winter
    Spring
    Summer
    Mini 
    Fall
    Winter
    Spring
    Summer
    Mini
     
     
     
     
     
    X
     
     
     
     

    *If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
    **
    If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.