|
Master
Course Outline
BUS 210
Marketing
|
| Credits: 5 |
Clock Hours per Quarter: 50
AA Discipline:
Lecture Hours:50
|
Description
The relevance of marketing in the modern economy, topics include functions of marketing, customer understanding, TQM, opportunity analysis, and the marketing mix. Formerly BA 210. |
Intended Learning Outcomes
Describe four marketing management philosophies.
Describe the marketing process.
Explain the steps in conducting a marketing research project.
Discuss global issues in branding and packaging.
Describe new technology and emerging trends in logistics.
|
Course Topics
Marketing's value to consumers
Firms and society
Marketing Strategy planning
Focusing Marketing Strategy with Segmentation and Positioning
Demographic dimensions of global consumer markets
Behavioral dimensions of the consumer market
Improving decisions with marketing information
Distribution customer service and logistics
Pricing objectives and policies
Price setting in the business world
|
|
|
Syllabi
Listing
See ALL Quarters
| Course |
Year
Quarter
|
Item
|
Instructor |
|
| BUS 210 |
Fall 2012 |
6049 |
Linda Lane |
|
| BUS 210 |
Fall 2011 |
6049 |
Linda Lane |
|
| BUS 210 |
Fall 2011 |
0296 |
Tatiana Moriarty |
|
|
Two Year Projected Schedule
| Year
One* |
Year
Two** |
Fall |
Winter |
Spring |
Summer |
Mini |
Fall |
Winter |
Spring |
Summer |
Mini |
|
|
|
|
|
X
|
|
|
|
|
|
*If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
**If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.
printable version
|
|
