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Master Course Outline
BUS 210
Marketing


Credits: 5
Clock Hours per Quarter: 50

AA Discipline:

Lecture Hours:50


Description
The relevance of marketing in the modern economy, topics include functions of marketing, customer understanding, TQM, opportunity analysis, and the marketing mix. Formerly BA 210.

Intended Learning Outcomes
  • Describe four marketing management philosophies.
  • Describe the marketing process.
  • Explain the steps in conducting a marketing research project.
  • Discuss global issues in branding and packaging.
  • Describe new technology and emerging trends in logistics.

  • Course Topics
  • Marketing's value to consumers
  • Firms and society
  • Marketing Strategy planning
  • Focusing Marketing Strategy with Segmentation and Positioning
  • Demographic dimensions of global consumer markets
  • Behavioral dimensions of the consumer market
  • Improving decisions with marketing information
  • Distribution customer service and logistics
  • Pricing objectives and policies
  • Price setting in the business world

  • Syllabi Listing See ALL Quarters
    Course
    Year Quarter
    Item
    Instructor  
    BUS 210
    Fall 2013
    6049
    Linda Lane
    BUS 210
    Fall 2012
    6049
    Linda Lane
    BUS 210
    Fall 2011
    6049
    Linda Lane
    BUS 210
    Fall 2011
    0296
    Tatiana Moriarty


    Two Year Projected Schedule

    Year One* Year Two**
    Fall
    Winter
    Spring
    Summer
    Mini 
    Fall
    Winter
    Spring
    Summer
    Mini
     
     
     
     
     
    X
     
     
     
     

    *If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
    **
    If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.