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Master Course Outline
ART 108
Commercial Art Foundations


Credits: 5
Clock Hours per Quarter: 60

AA Discipline:

Lecture Hours:40    Lab Hours:20


Description
Introduces the software, materials, and techniques used in marketing, advertising, branding, and identity design. Emphasis is placed on design for advertising and branding for existing and new companies. Upon completion, students should be able to demonstrate competence in design principles, typography, branding techniques, and have developed a self-branded portfolio. This course counts as an elective toward an AA degree, rather than credit toward the Humanities requirement.

Intended Learning Outcomes
  • Use correct terminology related to layout and design.
  • Recognize and employ the basic elements of page composition.
  • Recognize and utilize the art tools of the graphic designer.
  • Describe various productions methods.
  • Apply the basic principles of design for commercial purposes.
  • Work effectively with type, art, and color in designing advertisements.
  • Describe both the limitations and advantages of various mediums: newspaper, magazines, television, direct-mail, posters, and packages.
  • Produce layout and design in various stages: thumbnail, rough, comprehensive, and final.

  • Course Topics
  • Design foundations (color theory, composition, line, etc)
  • Logo design
  • Branding/identity design
  • Typography
  • Portfolio creation

  • Syllabi Listing See ALL Quarters
    There are no syllabi listed at this time
    Course
    Year Quarter
    Item
    Instructor  


    Two Year Projected Schedule

    Year One* Year Two**
    Fall
    Winter
    Spring
    Summer
    Mini 
    Fall
    Winter
    Spring
    Summer
    Mini
     
     
     
     
     
     
     
     
     
     

    *If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
    **
    If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.