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Master Course Outline
AGRI 221
Introduction to Food and Agricultural Markets


Credits: 5
Clock Hours per Quarter: 50

AA Discipline:

Lecture Hours:50


Description
Overview of the marketing system for agricultural commodities. Topics include the effect of public policy, the role of commodity futures in the marketing system, price and price analysis, and marketing strategies. Recommended: One quarter economics.

Intended Learning Outcomes
  • Describe the organization of the food industry and the role of middlemen.
  • Investigate the market structure, characteristics, trends and influences of agricultural production, processing, retailing, and consumption on food marketing.
  • Predict market outcomes using economic principles.
  • Explain food price relationships and distinguish between price cycles and price variations.
  • Describe cost calculations and their uses in measuring efficiencies in the food marketing system.
  • Discuss the relationship between market and bargaining power and the impact on the development of marketing arrangements, such as marketing boards and marketing orders.
  • Classify types of advertising used in food marketing.
  • Compare and contrast transportation and storage options for the food marketing system.
  • Describe use of the commodity futures markets in protecting against price risk.

  • Course Topics
  • Components of food marketing
  • Structure and characteristics of agricultural production
  • Demographics of food consumption
  • Structure and characteristics of food processing and manufacturing
  • Structure and characteristics of food wholesaling and retailing
  • Role of price in the exchange function
  • Role of market structure in food markets
  • Food price cycles and variations
  • Food marketing costs
  • Market development and expansion
  • Market and bargaining power
  • Risk management and the futures market
  • Food transportation
  • Food storage

  • Syllabi Listing See ALL Quarters
    Course
    Year Quarter
    Item
    Instructor  
    AGRI 221
    Winter 2017
    0104
    Debora Frazier
    AGRI 221
    Winter 2016
    0104
    Debora Frazier
    AGRI 221
    Winter 2015
    0104
    Debora Frazier
    AGRI 221
    Winter 2014
    0104
    Debora Frazier
    AGRI 221
    Fall 2013
    0103
    Debora Frazier


    Two Year Projected Schedule

    Year One* Year Two**
    Fall
    Winter
    Spring
    Summer
    Mini 
    Fall
    Winter
    Spring
    Summer
    Mini
     
    X
     
     
     
     
    X
     
     
     

    *If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
    **
    If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.