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Master
Course Outline
AGRI 221
Agricultural Marketing
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| Credits: 5 |
Clock Hours per Quarter: 50
AA Discipline:
Lecture Hours:50
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Description
Overview of the marketing system for agricultural commodities. Topics include the effect of public policy, the role of commodity futures in the marketing system, price and price analysis, and marketing strategies. Recommended: One quarter economics. |
Intended Learning Outcomes
Describe the organization of the food industry and the role of middlemen.
Discuss structure and characteristics of the food product, agricultural production, food processing and retailing; and their influence on food marketing.
Identify major trends in food demand and consumption.
Demonstrate understanding of basic economic principles applicable to business marketing.
Discuss market structure as it applies to competition in food markets.
Describe food price relationships, cycles and variations.
Describe calculations used to determine cost of food marketing.
Define types of market and bargaining power.
Discuss types of advertising used in food marketing.
Describe and compare transportation options for the food marketing system.
Define food storage components.
Describe use of the futures market in protecting against price risk.
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Course Topics
Components of food marketing
Structure and characteristics of agricultural production
Demographics of food consumption
Structure and characteristics of food processing and manufacturing
Structure and characteristics of food wholesaling and retailing
Role of price in the exchange function
Role of market structure in food markets
Food price cycles and variations
Food marketing costs
Market development and expansion
Market and bargaining power
Risk management and the futures market
Food transportation
Food storage
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Syllabi
Listing
See ALL Quarters
| Course |
Year
Quarter
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Item
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Instructor |
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| AGRI 221 |
Winter 2013 |
0103 |
Debora Frazier |
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| AGRI 221 |
Winter 2012 |
0011 |
Debora Frazier |
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| AGRI 221 |
Winter 2011 |
0011 |
Debora Frazier |
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| AGRI 221 |
Winter 2010 |
0011 |
Debora Frazier |
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| AGRI 221 |
Winter 2009 |
0011 |
Debora Frazier |
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Two Year Projected Schedule
| Year
One* |
Year
Two** |
Fall |
Winter |
Spring |
Summer |
Mini |
Fall |
Winter |
Spring |
Summer |
Mini |
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X
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X
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*If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
**If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.
printable version
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