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Master Course Outline
AGRI 221
Agricultural Marketing


Credits: 5
Clock Hours per Quarter: 50

AA Discipline:

Lecture Hours:50


Description
Overview of the marketing system for agricultural commodities. Topics include the effect of public policy, the role of commodity futures in the marketing system, price and price analysis, and marketing strategies. Recommended: One quarter economics.

Intended Learning Outcomes
  • Describe the organization of the food industry and the role of middlemen.
  • Discuss structure and characteristics of the food product, agricultural production, food processing and retailing; and their influence on food marketing.
  • Identify major trends in food demand and consumption.
  • Demonstrate understanding of basic economic principles applicable to business marketing.
  • Discuss market structure as it applies to competition in food markets.
  • Describe food price relationships, cycles and variations.
  • Describe calculations used to determine cost of food marketing.
  • Define types of market and bargaining power.
  • Discuss types of advertising used in food marketing.
  • Describe and compare transportation options for the food marketing system.
  • Define food storage components.
  • Describe use of the futures market in protecting against price risk.

  • Course Topics
  • Components of food marketing
  • Structure and characteristics of agricultural production
  • Demographics of food consumption
  • Structure and characteristics of food processing and manufacturing
  • Structure and characteristics of food wholesaling and retailing
  • Role of price in the exchange function
  • Role of market structure in food markets
  • Food price cycles and variations
  • Food marketing costs
  • Market development and expansion
  • Market and bargaining power
  • Risk management and the futures market
  • Food transportation
  • Food storage

  • Syllabi Listing See ALL Quarters
    Course
    Year Quarter
    Item
    Instructor  
    AGRI 221
    Winter 2014
    0104
    Debora Frazier
    AGRI 221
    Fall 2013
    0103
    Debora Frazier
    AGRI 221
    Winter 2013
    0103
    Debora Frazier
    AGRI 221
    Winter 2012
    0011
    Debora Frazier
    AGRI 221
    Winter 2011
    0011
    Debora Frazier


    Two Year Projected Schedule

    Year One* Year Two**
    Fall
    Winter
    Spring
    Summer
    Mini 
    Fall
    Winter
    Spring
    Summer
    Mini
     
    X
     
     
     
     
    X
     
     
     

    *If fall quarter starts on an odd year (2003, 2005, etc.), it's Year One.
    **
    If fall quarter starts on an even year (2002, 2004, etc.), it's Year Two.