Master Course Outline
AGRI-221
Introduction to Food and Agricultural Markets
Credits: 5
Clock Hours per Quarter: 50
Lecture Hours: 50


Description
Overview of the marketing system for agricultural commodities. Topics include the effect of public policy, the role of commodity futures in the marketing system, price and price analysis, and marketing strategies. Recommended: One quarter economics.

Intended Learning Outcomes
  • Describe the organization of the food industry and the role of middlemen.
  • Investigate the market structure, characteristics, trends and influences of agricultural production, processing, retailing, and consumption on food marketing.
  • Predict market outcomes using economic principles.
  • Explain food price relationships and distinguish between price cycles and price variations.
  • Describe cost calculations and their uses in measuring efficiencies in the food marketing system.
  • Discuss the relationship between market and bargaining power and the impact on the development of marketing arrangements, such as marketing boards and marketing orders.
  • Classify types of advertising used in food marketing.
  • Compare and contrast transportation and storage options for the food marketing system.
  • Describe use of the commodity futures markets in protecting against price risk.

Course Topics
  • Components of food marketing
  • Structure and characteristics of agricultural production
  • Demographics of food consumption
  • Structure and characteristics of food processing and manufacturing
  • Structure and characteristics of food wholesaling and retailing
  • Role of price in the exchange function
  • Role of market structure in food markets
  • Food price cycles and variations
  • Food marketing costs
  • Market development and expansion
  • Market and bargaining power
  • Risk management and the futures market
  • Food transportation
  • Food storage


Syllabi Listing
Course
Year Quarter
Item
Instructor Files
AGRI 221
B563
0104
Debora Frazier
AGRI 221
B453
0104
Debora Frazier
AGRI 221
B343
0104
Debora Frazier
AGRI 221
B342
0103
Debora Frazier
AGRI 221
B233
0103
Debora Frazier


Two Year Projected Schedule

2016 - 20172017 - 2018
Summer
Fall
Winter
Spring
Summer
Fall
Winter
Spring
 
 
X
 
 
 
X