Master Course Outline
AGRI-221
Introduction to Food and Agricultural Markets
Credits: 5
Clock Hours per Quarter: 50
Lecture Hours: 50


Description
Overview of the marketing system for agricultural commodities. Topics include the effect of public policy, the role of commodity futures in the marketing system, price and price analysis, and marketing strategies. Recommended: One quarter economics.

Intended Learning Outcomes
  • Describe the organization of the food industry and the role of middlemen.
  • Discuss structure and characteristics of the food product, agricultural production, food processing and retailing; and their influence on food marketing.
  • Identify major trends in food demand and consumption.
  • Demonstrate understanding of basic economic principles applicable to business marketing.
  • Discuss market structure as it applies to competition in food markets.
  • Describe food price relationships, cycles and variations.
  • Describe calculations used to determine cost of food marketing.
  • Define types of market and bargaining power.
  • Discuss types of advertising used in food marketing.
  • Describe and compare transportation options for the food marketing system.
  • Define food storage components.
  • Describe use of the futures market in protecting against price risk.

Course Topics
  • Components of food marketing
  • Structure and characteristics of agricultural production
  • Demographics of food consumption
  • Structure and characteristics of food processing and manufacturing
  • Structure and characteristics of food wholesaling and retailing
  • Role of price in the exchange function
  • Role of market structure in food markets
  • Food price cycles and variations
  • Food marketing costs
  • Market development and expansion
  • Market and bargaining power
  • Risk management and the futures market
  • Food transportation
  • Food storage


Syllabi Listing
Course
Year Quarter
Item
Instructor Files
AGRI 221
B343
0104
Debora Frazier
AGRI 221
B342
0103
Debora Frazier
AGRI 221
B233
0103
Debora Frazier
AGRI 221
B123
0011
Debora Frazier
AGRI 221
B013
0011
Debora Frazier


Two Year Projected Schedule

2014 - 20152015 - 2016
Summer
Fall
Winter
Spring
Summer
Fall
Winter
Spring
 
 
X
 
 
 
X